India is the third largest agro-based country in the world with varied climatic and geographical conditions. A large number of state and central level institutions employing a large chunk of technical manpower, with functional and commodity specialisation are engaged in agricultural marketing in the country. In addition cooperatives, processing units, financial institutions and consulting bodies are also contributing to agricultural marketing.

A large number of state and central level institutions employing a large chunk of technical manpower, with functional and commodity specialisation are engaged in agricultural marketing in the country. In addition cooperatives, processing units, financial institutions and consulting bodies are also contributing to agricultural marketing.